Yahoo has hired Google to sell some online ads in hopes of boosting its profit. The Sunnyvale-based company announced the plans late Thursday after its stock plunged 10 percent on news that its efforts to revive takeover talks with Microsoft had hit a dead end.
Yahoo Inc. is now counting on Google Inc.'s superior moneymaking system to appease its angry shareholders. By using Google's superior advertising technology, Yahoo believes it can boost its annual cash flow by $250 million to $450 million in the first year of the deal.
The partnership could last up to 10 years if it can win antitrust approval.